Author: Leanne Knowles
Publish date: August 2025
5-6 minute read
Many small business owners work themselves to the brink, mistaking endless grind for a growth strategy. But there's more to these myths than you might think.
Are you on the job 60, 70, even 80 hours a week and still feeling like your business is stuck in neutral? You’re not alone. The hustle and hard work culture tells service-based and creative entrepreneurs that working harder is the badge of honour and the only path to success.
But here’s the hard truth: hustle can become a trap that leads to burnout, not breakthrough.
Nearly half of business owners clock over 40 hours per week, yet most aren’t doing it out of joy – they’re doing it from a place of fear and a feeling of being indispensable.
At the same time:
- 75% of self-employed people working full time earn less than the average full-time wage, according to government statistics.
- 55% of those with 1-19 employees are in a similar boat.
The outcome? Frustration, missed opportunities, and business ambitions unrealised. If you’re an overworked, undervalued, and overlooked small business owner, it’s time to break the cycle.
The antidote is stepping back and embracing a little rebellion: strategy over hustle. This isn’t about slacking off – it’s about focusing your energy where it counts. It’s about designing a business model that works for you (one that’s scalable, sane, and even enjoyable) instead of you working for your business 24/7.
In the end, a profitable business that gives you freedom beats a chaotic hustle that leaves you exhausted. Below, we’ll debunk six pervasive myths that keep small business owners chained to the grind. Read on and discover how to replace hustle with strategy – and create freedom in business without sacrificing your sanity or ambition.
Myth #1: “Just Work Harder and Success Will Come.”
Truth: Hard work without a plan is just chaos in disguise.
Hard work is admirable, but it’s not a business strategy. Burning the midnight oil, juggling a million tasks, and constantly flying by the seat of your pants might make you feel productive. But more often than not, it’s a sign that there’s no clear strategy holding it all together. Instead of being a sign of progress, constant hustle can be a form of self-deception — an illusion of forward movement when you’re really just running in circles.
If your business plan is simply to work harder each day, you're not planning — you're just busy.
Solution: Instead of equating effort with results, step back and make a plan.
- Define your business goals
- Identify your ideal customer
- Map out how to serve them better than anyone else.
A real plan involves a profitable business model, not one built on exhaustion. That means defining your unique signature framework and building systems around it — not you. Strategy turns effort into outcomes. It’s the roadmap for your hustle, so you’re not just spinning your wheels.
Remember, hustle can get your business off the ground, but only strategy will build and scale it into a sustainable, profitable venture.
Myth #2: “More Clients = More Success.”
Truth: Not all revenue is created equal.
Many small business owners are under the impression that the key to success is saying “yes” to every opportunity that comes their way. But without a strategy or boundaries, this approach leads to burnout and diminishing returns. Chasing after every potential client or project may feel productive in the moment, but it rarely leads to a profitable or fulfilling business in the long run.
Example: One consultant realised she had been saying yes to every opportunity, even those that drained her time and energy, without a clear plan for profitability. While her top-line revenue grew, her bottom-line profit barely moved, and stress levels soared.
Solution: Growth isn’t just about getting more clients; it’s about getting the right clients. Saying yes to everything often leads to working harder, not smarter. Instead, focus on attracting the clients who value your expertise and are willing to pay for it. Saying no to low-margin clients frees up your time and bandwidth to serve the ones who bring in more profit and long-term loyalty.
It’s all about quality over quantity. By strategically aligning your offers and targeting ideal clients, you can scale your business without sacrificing your time or sanity.
Myth #3: “If You Want It Done Right, Do It Yourself.”
Truth: Trying to do everything yourself is a one-way ticket to burnout and limited growth.
Yes, as a small business owner, you’re talented, resourceful, and capable. But that doesn’t mean you should be doing every task in your business. The hustle mindset convinces you that delegating or automating is a luxury you can’t afford or that no one else can do the work as well as you.
This results in late nights managing invoices, weekends spent organising receipts, and hours spent on tasks that could be handled more efficiently by someone else.
Solution: To build a freedom business, you must delegate and automate. These aren’t expenses; they’re investments in your business’s growth and your personal sanity.
- Redesign the way you market, sell, and deliver your products and services – to support automation and delegation.
- Use automation for repetitive tasks like scheduling, billing, email follow-ups, etc.
- Hire a virtual assistant or outsource tasks that aren’t your core expertise, such as marketing or admin.
When you redesign your business model – and it doesn’t need to be complicated – you can give extra value while increasing profitability.
When you hand off low-value tasks, you free yourself up to focus on high-value decisions that only you can make. Being the CEO means you have to prioritise your energy and time — not be bogged down by every little task. Leadership isn’t about doing everything yourself; it’s about empowering others to execute the parts that are essential to your business.
Myth #4: “Great Work Markets Itself
Truth: “Build it and they will come” is wishful thinking, not a business strategy.
Even the best products or services need effective marketing and branding to stand out. Too many entrepreneurs skip marketing because they’re too busy hustling and doing client work. They assume that if they just keep delivering great results, clients will magically find them. But relying on referrals and word-of-mouth is an unreliable strategy for consistent business growth.
Solution: Marketing and branding are non-negotiable if you want consistent client flow. Treat marketing as an ongoing part of your weekly schedule, not something to squeeze in when you have time. This doesn’t require a viral TikTok campaign or massive ad spend — just consistent, strategic outreach.
Think about your unique story and how it resonates with your ideal clients. Develop a signature framework and a simple marketing plan: post valuable content regularly on the social media platform where your buyers hang out, engage with relevant industry groups, or set up a cross promotion with an aligned business.
Equally as important, capture the details of people who visit your website, so you can continue the relationship and build sales pipeline.
Whatever you choose, the key is consistency. Marketing isn’t an afterthought — it’s the engine that drives your business growth.
Myth #5: “You Can’t Have Freedom and Profit in a Small Business.”
Truth: Sacrificing your life now in hopes of future success is a dangerous gamble.
Too many small business owners fall into the trap of postponing happiness and freedom with the mindset: “I’ll slow down once I reach [insert vague milestone].” The reality? That “finish line” keeps moving, and you might never get to it unless you actively plan for freedom.
Working 60-hour weeks year after year won’t magically lead to passive income streams. Unless you build freedom into your business model from the start, you’ll continue grinding without ever seeing the payoff.
Solution: You can absolutely create freedom and profit in business — but you have to design it. Think about how you can generate recurring revenue instead of one-off projects.
For example:
- Package your services into subscriptions or retainers.
- Create digital products or online courses that generate passive income alongside your active work.
These strategies free you from trading time for money and help you build assets that work for you. Set boundaries to protect your time and prioritise activities that align with your long-term goals. Freedom isn’t about doing nothing — it’s about working smarter, not harder.
Myth #6: “Strategy is for Big Companies”
Truth: Whether you’re running a multi-billion-dollar corporation or a one-person show, strategy is essential.
The size of your business doesn’t exempt you from the need for strategy. In fact, it’s even more critical for small businesses and solopreneurs to have a clear plan because you don’t have the luxury of wasting time, money, or resources on trial and error.
Solution: A strategic mindset isn’t about losing your entrepreneurial spirit — it’s about being intentional with your actions and decisions.
It’s time to focus on:
- Your target customer
- Differentiating your offering
- Streamlining operations and increasing efficiency
Use automation and business tools to save time and increase revenue. Whether it’s developing a competitive advantage or reviewing your financials, making time for CEO-level thinking is the difference between running a business and building a legacy.
Conclusion: Embrace strategic thinking
It’s time to break free from the hustle trap and embrace a more strategic approach to your business. You didn’t start your business to create a never-ending grind. You started it to create a profitable, sustainable business that gives you freedom.
By prioritising strategy, you’ll stop spinning your wheels and start making purposeful progress. Focus on delivering results for the right clients, building systems that allow your business to scale without overwhelming you, and investing in marketing and branding to make your business stand out.
Remember: the hard work will keep you busy, but it’s strategy that will set you free.
About the author
Leanne’s mission is turning overwhelmed founders into freedom engineers. With a background as a digital strategist and marketing specialist (PwC and Deloitte), she knows how to leap into the unknown—and build scalable, self-sustaining businesses with Headswitch.
