How To Upgrade Your Tech For Competitive Advantage
Author: Leanne Knowles
Date: December 2020
If your business is not dominating its market niche, it can feel like an uphill struggle all the way. Most industry sectors are crowded with many businesses competing for the same customers. Small and medium sized businesses are often competing with large and well-resourced competitors.
So how to do create a competitive advantage under those conditions?
Using your technology to enhance and highlight the natural strengths of your business is one really important way to do it.
That’s why I’ve put together an easy to implement 7 Step Checklist to help your business navigate. Once you know what questions to ask, and where to focus your attention, you can take the first step towards getting the answers you need.
Without it, you could find your business being overlooked by your ideal customers, and struggling to get the return on investment that you want from your sales and marketing expenditure.
How Do You Create A Competitive Advantage With Tech?
A clear competitive advantage is essential for strong revenue growth and sustainable profitability. Making the right decision about what software you will need can future proof your business,
Where does your business really excel? Its best if you focus on one area for this exercise.
Product leadership and innovation
Operational excellence (cost, speed, convenience)
After you have identified which area in you excel…then you can go deeper and consider how new technology can supercharge that activity.
Flexible & Convenient?
Easy to Use?
7 Steps To Choosing Your Tech
To simplify decision making for business owners, their management team and IT advisors, I have distilled the decision-making process into 7 simple steps.
Review your business goals, strategy and your 1-5-year priorities
Focus on your competitive advantage
(Review the Competitive Advantage list above if you need to)
Business Needs Review
Start with your key business functions and give each a performance score out of 10
Consult with your team
Consider your product differentiation strategy in the discussions
Decide which business function needs the earliest attention, based on Urgent v Important
Research and shortlist software options that meet your needs for function, integration and scale.
Assess the potential for each platform to integrate well with each of the other key pieces of software in your business
Budget & Action Plan
Prepare your budget and timeline for action
Don’t Go It Alone
Prepare your budget and timeline for action
Don’t forget training
What kind of businesses can use these strategies?
Almost all businesses can reorganise their approach to create new recurring revenue streams.
Social Media Management
Training & Education
Sport, Tourism & Entertainment
How To Take the Next Step To Upgrade Your Tech For Competitive Advantage
Creating a true competitive advantage and differentiation strategy is both a science and an art, and your technology will play an important part in the science side of the equation.
Get My 3 Scalability Shortcuts
Here is My 3 Scalability Shortcuts that I have used in my own business to help me build out my digital strategy. It’s yours for free and it’s an easy download, so just click on the link below and you’re on your way to the next step.
Leanne Knowles is a former professional skydiver turned Business Growth Strategist, who started two successful businesses in the adventure sport industry at 24 years old and sold them both ten years later. Leanne founded Headswitch as a marketing consultancy in January 2000, and now helps business owners in B2B and professional services to grow and scale their business using smart, simple strategies, the latest tech tools, and productive business relationships.
Leanne does this by sharing her decades of experience, hard work and research. The information and strategies are delivered primarily through online business training, private coaching programs, and The Headswitch Network, a business community dedicated to business success.
These strategies have been responsible for helping Leanne to grow and scale her own business, without the stress and overwhelm.
“In a short period of time Leanne achieved great results with respect to the management structure of our business. An excellent coach that was driven and dedicated to getting the best out of our management team. Thanks Leanne!"
- Jerry Yeghichian Director, Buxton Real Estate
“Leanne Knowles asked me once what I wanted to do with my life, and I answered, 'In a few years, I want to...'. And then she asked me, 'Why not today?'. Epic question. Epic lesson.”
- Chris Nolet Software Engineer at App
"Leanne is exceeding my expectations as a business coach week after week and I trust her partnership, dedication and commitment. "
Juanita Timpanaro Partner, The Object
"In short, my team and I feel that we could not have undertaken such an ambitious series of projects without Leanne’s professional advice and patience"
John Haines Director, LivCor
"Headswitch helped us launch our service into a new market and in the process, doubled our business in 6 months."
Sharyn Honey Lowe Director, Flaunt Marketing
"I was very impressed with the Headswitch programs delivered across multiple sites in our business. The transformation from a couple of months ago has been amazing."
Jon Ratcliffe National Franchise Manager, APCO
"Leanne understands the need for vision and is passionate about working with people to achieve personal and professional goals. "
Michael Brown Former Chief Executive, Hawthorn Football Clu
"I highly recommend Leanne as a coach - she will bring honesty, workability, clarity and integrity to the relationship, and your business will definitely flourish for it."
Helene Fuller Health and Wellbeing Coach
"Now that my business is successful and growing, I’m working with Leanne to crank up the systems and automation. It makes life easier working with someone who has done it all before."